Are you a fan of Fanta? If so, you may have noticed a new look for the beloved soda brand. Fanta recently underwent a major rebranding effort, aimed at giving the brand a more cohesive, youthful, and playful identity that appeals to consumers of all ages.
Here are some key details about Fanta rebranding:
New Logo Design:
- Fanta’s new logo was created by the design team at Coca-Cola and the creative agency Jones Knowles Ritchie.
- The new design features a more cohesive and playful worldwide identity, leaning more towards the blue of the previous logo and dropping the orange and the leaf from the backdrop.
- The orange background was negated to demonstrate that the beverage contains flavors from all over the world that go beyond orange.
The Reason Behind the Rebranding:
- Fanta’s global vice president of design at The Coca-Cola Company, Rapha Abreu, explained that the previous identity was too contained and didn’t portray playfulness, and felt geared towards a younger audience.
- The new identity was meant to bring the idea of fun and play to an older audience.
- The aim of the rebranding was to make sure that every flavor is brought to life and to build upon the old identity instead of throwing it away.
- Fanta wanted to stop the many different changes over the years and crystalize it under one identity to stick with it for years to come.
What Does This Mean for Fanta Fans?
- Fanta’s rebranding effort shows that the brand is evolving to meet the needs of consumers of all ages.
- The new design is more playful and cohesive, reflecting the brand’s focus on fun and enjoyment.
- With the negation of the orange background, Fanta is emphasizing that it offers a range of flavors beyond orange, giving consumers more variety to choose from.
- Fanta’s rebranding efforts also indicate a renewed commitment to consistency and longevity, ensuring that Fanta will continue to be a beloved brand for years to come.
So, what do you think of Fanta’s new look?
Are you excited about the new design? Do you think it will help the brand attract a wider audience?
Conclusion:
Fanta’s rebranding is an example of how even well-established brands need to keep evolving with the changing times.
The new design aligns with Fanta’s brand ethos of playfulness and youthful spirit, while also appealing to a wider range of audiences.
Are you excited to try the new Fanta flavors and experience the brand’s refreshed identity? Keep an eye out for the revamped packaging and share your thoughts with us in the comments section below!
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