New logo of Pepsi could be a fresh Start for a Classic Brand from our childhood.
One of the most iconic brands in the world, Pepsi has unveiled its latest logo redesign. The latest logo is a significant departure from the previous design, with a fresh look and feel that’s meant to appeal to younger consumers who tend to consume more cold drinks like you.
🚨 Welcome to a new era of Pepsi!🚨
— Todd Kaplan (@T_Kap) March 28, 2023
Couldn’t be more proud to share our new Pepsi logo and visual identity that we will be rolling out in the US this fall! pic.twitter.com/OC80a6PyDd
Why? Here is reasons Behind the Change;
To draw attention to Pepsi’s zero-sugar line, as the brand seeks to cater to the changing tastes of consumers.
According to Pepsi marketing officials;
Many people had difficulty recalling the old Pepsi logo but had an idea that it included the colors red, blue, and white, along with the Pepsi text somewhere in or around a circle.
Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, stated that;
They “designed the new brand identity to connect future generations with our brand’s heritage. Marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
The New Design:
Features of the new Pepsi logo;
- A decoupled “Pepsi” in lowercase italicized font, while the blue color is a bit more muted.
- The black color has also been added intentionally, making it an excellent fit for Pepsi Zero Sugar.
- “The ‘Pepsi’ in the logo is ‘decoupled from the globe,’” noted Pepsi’s Chief Marketing Officer Todd Kaplan.
- “It’s this lowercase, italicized font, the blue is a little bit muted. It doesn’t exude that confidence and energy that the brand represents.”
- The new logo has a more digital-friendly design, incorporating movement and animation into the visual system.
- This approach unlocks more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse.
According to Mauro Porcini,
“The new brand identity introduces movement and animation into the visual system. Meanwhile, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse.”
What It Means for the Future
The new Pepsi logo aims to marry the brand’s history and heritage with a contemporary approach that signals a bold vision for the future.
“We couldn’t ignore that kind of insight. Instead of rejecting it, we decided to embrace it,” said Porcini.
By connecting with younger consumers and highlighting its zero-sugar line, Pepsi is positioning itself as a brand that’s forward-thinking and relevant.
Now that you know all about the new Pepsi logo, what are your thoughts on the redesign?
Do you think it was a necessary change or do you prefer the old logo?
Let us know in the comments below!
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