New Sprite AD Review – Upside Down Billboard: Is it a Deliberate Mess Up or marketing stunt?

Sprite, the popular carbonated beverage brand, recently featured New Sprite AD an upside-down billboard in Lahore’s main road that has caught the attention of netizens globally.

Was it an intentional modern marketing stunt or simply an honest mistake by the billboard workers.

As I review this unusual marketing tactic, let’s take a closer look at the reactions of people and whether this could be a clever marketing strategy or just another honest mistake.

The Upside-Down Billboard of New Sprite AD:

The billboard, promoting Sprite Mint, was featured on a main road in Lahore and quickly went viral on social media as someone shared the picture of it.

The upside-down billboard has created a lot of buzz on social media, with people questioning; an intentional move or a mistake?

Here are few reactions of the public;

It’s always fun to read what people think of the things getting viral. The reactions to the post have been quite entertaining too;

• People questioned whether the workers were not paid enough for the job or if they were fasting, leading to the mistake.
• Some suggested that this could be a negative marketing campaign, done to contradict the era of memes without actually generating a meme for the campaign.

Here are other comments;

However, most comments on the post are humorous and lighthearted. Users have found the billboard amusing and shared their witty takes on the situation. It’s safe to say that the post has become an entertaining comment fest, with people sharing memes and creating their own upside-down images.

Final Thoughts

Cannot say much about whether this was a deliberate move by Sprite or a mistake. However, it has indeed created a lot of buzz and attention of audience for the brand.

The upside-down billboard has generated a lot of engagement on social media which could be ultimate objective of any brand, with people discussing, sharing the post and tagging their friends.

If it was a marketing strategy, I have no doubt that it is done very well, a perfect way to promote the brand and spark a conversation online.

Conclusion:

The Sprite upside-down billboard is an example of how marketing strategies can be unconventional yet effective.

Whether it was intentional or not, the billboard has certainly gained a lot of attention and created a memorable experience for viewers.

It’s a reminder that sometimes, the unexpected can lead to great results.

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