I found this AD of Scent You on Facebook. As I write AD reviews on BeingMarketist, I thought to put my words for this AD too as Marketing Person.
Before I share what I think about AD, let’s watch the AD here;
Latest Scent You AD;
In Pakistani market this AD concept is quite refreshing. Here is how it goes in the AD;
In the beginning it shows a well dressed handsome man with a perfect outfit but without 1 sleeve, beautiful lady driving amazing car but with no door, another gorgeous lady walks in with amazing white dress but with one sandal missing, lastly intense lady staring at the ceiling fan which has only 2 feathers.
Here comes the brand’s tagline, do you feel like something’s missing, that’s how you feel without your perfume, INCOMPLETE.
Here is what I think about the AD;
- In the beginning of the AD I somehow understood the concept that without the product something’s missing, that’s good thing of the AD that it captured my attention and forced me to watch full.
- As the perfume is mostly used with dressing, the last concept of fan seemed irrelevant and did not connect well with the concept of “something’s missing”
- I would add call to action line/dialogue in the end as COMPLETE YOUR LIFE WITH SCENT YOU, THE PERFECT FIT FOR EVERY EVENT/DRESS OR SOMETHING SIMILAR.
- Music of the ad did not connect me well, as it should be slowed in the beginning with sad music as in incomplete life scenes, then later it could increase the beat to match with the tagline.
Note: These all are my personal feedback/review, you can agree or disagree, you can leave your feedback in the comments below.
Order your custom perfume on the official website; scentyou.pk
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