Twitter Rebranding to X

Twitter Rebranding to X, Elon Musk removed Blue Bird logo to X on his profile and Twitter’s profile.

Let me show you how twitter.com looks like right now;

Well, let me share my point of as Digital Marketer;

He bought the brand and around 90% sold brands change their branding to something new so that they could create new identity
This was already Elon’s plan but after the launch of Threads, I believe Elon decided to do it early so he just speed up the process.
I guess, this could be huge promotion of Space X project, let me explain, he bought twitter in $44 billion and SpaceX costs $150 Billion, so by putting $44b & promoting $150b project and taking it to another high level, with this Space X value will surely increase.
On the other hand, Elon has also invested in X AI which is another AI venture.

What are your views on Why Elon is changing Twitter to X? Comments please!

Here is the recent Tweet of Elon Musk;